The ultimate goal of businesses is to get as many customers as they can. But it’s not that easy. Sometimes in a hundred visitors entering your website, only one or two will be converted. That’s not such a bad thing. Some websites get thousand or more, but they fail to turn them into paying customers.
When this happens, it’s vital to figure out what may be the cause of it. There are specific factors that can inhibit a person’s ability to make a decision. If there are barriers that prevent visitors from buying, it won’t convert, and it can also affect your website’s bounce rate.
You will need to go through your website’s performance. Figure out the reason why some visitors don’t convert and find solutions.
Some Reasons Why Visitors Don’t Convert
Design-oriented Not Goal-oriented
Some websites look appealing, and customers will enjoy visiting and browsing your page. But not all good-looking website converts. It could be that the company focuses on creating stunning graphics than meeting its goal. It is best to combine a website that is appealing and goal-oriented.
Not Measuring Insights
Businesses first need to set their goals, after which they’ll need to use their data to see if they have met their goals. However, some organizations fail to determine if they have reached their goals because they fail to look at their data. Often they guess what to post and advertise without finding out what will work for their business.
Measuring your website’s performance can help check if you have met your goals and the objective of your business. Also, you can see why your visitors are leaving your page and what are working for your business.
Too Many Options on Your Website
If you have multiple goals on a single page, your visitors will find it hard to understand your website. If this happens, they’ll end up leaving your page.
Difficult to Understand
Your website is too complicated. Customers cannot understand your branding.
It Looks Suspicious
Your website might look suspicious to your visitors. It may lack security or don’t have the basic protection to reassure your visitors that the data they provide will be safe.
You aren’t Trustworthy
For repeat customers, it’s easy for them to purchase on your website since they have experienced it already. But what about new customers? Your website might lack elements to gain the trust of your visitors, which is why they leave your website when they can’t find proof that your product or services are reliable.
Better Offers Somewhere Else
You might have products similar to other online shops, but they have better discounts, prices, and offers than yours.
There even plenty of reasons why you can’t convert your visitors, but don’t worry. We are here to give you some tips on how to increase the conversion rate on your eCommerce website.
Effective Ways to Increase Conversion Rate
Learn About the Numbers
In the past, marketers try to guess what will work and what won’t for their business, but now, guessing is not an option. There are plenty of tools available that help marketing professionals study the performance of their websites to develop better solutions or ideas.
Using a Conversion Rate Optimization planner can help guide businesses on their goals. They can study the website’s analytics, see how visitors use the website, what device they use, their demographics, and more. Getting such data can help businesses focus on creating strategies that would be effective for their target audience. When you know who your target audiences are, it would be easy for you to convert them since they are interested in your products in the first place.
But remember, creating effective strategies to target your specific customers is only one step. You still need to include other effective ways to increase the conversion rate of your website.
Create and Include Social Media Profiles
There are billions of active social media users in a day. Almost everyone, no matter what age, has a social media account. That’s why as a business owner, it is crucial to create social media profiles for your business. A business’s online presence has an impact on the conversion rate.
Most visitors want to know more about your product or service. With a social media account, your customers can share their experiences with your business. The more positive reviews you gain on social media, the more chances you can increase your conversion rate. Also, social media presence builds trust and indirectly affects your search engine ranking.
Create Brand Awareness
The best way to build brand awareness is by writing topics related to your brand. Aside from sharing content, behind the scenes, and customer experience on your social media, you should also start blogging.
Write content that’s within your niche and start to include products you sell.
For example, here at Softvire, we provide articles about tools for social media marketing, technology, software, and more. These topics cover the software products we have in our online shop.
Also, writing blogs can help you rank on Google’s search engine. When someone searches for a product, your website can show up on top of the search engine.
Make Your Website Looks Simple, Clean, and Trustworthy
Create a design of your website that is in line with your goals. Add your logo that will show who your business is. You can use Summitsoft Logo Design to create a logo for your website that is simple and easy to remember. Also, make sure to keep your web pages easy to navigate and have fewer distractions.
Make sure that your landing pages are direct. Your pages should include headings and subheadings, so your visitors can understand the page. Always combine written and visual content.
If you want to gain your visitors’ trust, make sure to add testimonials, reviews, and logos of companies you have provided your service and products.
Including testimonials and reviews can be an authentic way to inform your visitors about your customers’ experience.
Furthermore, guarantee your visitors that your website is safe for them to buy in your store. Use an SSL encryption technology, inform them how their data is processed, and if you offer a money-back guarantee.
Buying Process Should be Easy
Make it easy for people to pay. If you want your visitors to not second guess their purchase, make sure that the payment process and steps are simple. Get rid of barriers and pages that visitors have to fill before finally purchasing a product.
Offer options for your visitors if they want to create an account or not. Also, reassure them about their security and privacy once they purchase in your store.
You can also include various options of payment methods.
Offer Discounts and Loyalty Rewards
Want to make your visitors click the buy now button? Offer them a discount on their first purchase to interest them. Also, inform them that they will receive rewards when they have bought a specific number of times or items.
Reward programs and discounts are effective strategies to convince your visitors to purchase from you.
Address Abandoned Cart by Creating Email Campaigns
Across all industries, the average cart abandonment rate accounts for 69.57 percent. That’s a large number of people not proceeding on completing their purchase. There could be multiple factors why visitors don’t finish their transactions. Whatever those reasons may be, you know that they are your potential customers.
You can convince them to complete their purchase by sending them an email.
Email campaigns are an effective way to make your potential customer finish their transaction. Remind them about the products they have added to their cart, and you can even offer them some discounts.
Abandoned cart email has an average earning of $5.81 per recipient.
Add Necessary Fields on Your Form
If you want to gather data from your customers, letting them sign up on your form can help you. However, make sure that your form includes only the necessary fields to fill up. It’s best to limit it to three fields.
Also, make sure to get information that is important for your business.
Conduct A/B Testing
Not everything you post can be successful. Not every campaign can work. That’s why marketing professionals need to conduct A/B tests.
Conducting A/B testing can help you decide what campaign will not make your visitors hit the back button. You can test what headline, font, color, content, and layout can attract your audience.
Include a Strong Call-to-Action (CTA)
Adding a call to action invites people to whatever goal you want to achieve. Whether you want them to join a webinar, subscribe to your newsletter, or try your discount offer, CTA has a powerful impact on conversion rate.
That’s why you’ll need to add CTAs on your website or landing pages. Different pages require different CTAs, and if you want people to click on them, make sure to add your CTA several times on a single page.
Furthermore, do not use generic CTAs such as “Sign up.” Instead, choose CTAs that imply a positive atmosphere, like Try our new offer: Yes I want (insert offer). The Yes word has a psychologically positive grip.
You can test your CTAs if it’s effective during your A/B test session.
Include a Live Chat
Your employees cannot be available 24/7. What better way to assist your customers is via Live Chat.
If you want to convert your visitors to customers, be ready to answer their questions. Some visitors might hit the back button because of the unavailability of any assistance on your website.
Add a live chat to help your visitors with what they need. Furthermore, live chatbots are excellent at selling products to your visitors. They can use the algorithm and data they have of the visitor and suggest products that might interest them.
Optimize and Improve Mobile Speed
Most people use their phones when researching or accessing social media accounts. The increase in mobile usage means website owners should start optimizing their web pages for mobile devices.
Also, page loading time is a valuable factor in conversion rate. Aside from improving the speed of your website for desktop users, make sure that its mobile version is also enhanced.
With all these tips provided, you can try to convert your visitors into paying and loyal customers. When following these tips or implementing strategies for increasing conversion rate, always remember that we all have been customers. You need to take a step back and think about what you will feel like as a customer or what entice you to buy the item.