14 Tips for Creating Fantastic Contact Pages that WorkRichard Gilbert
Most website design companies will recommend your website should always have a contact page because website visitors expect there to be a one. Contact pages improve the user experience.
More common than not, contact pages are too often thrown together, almost as an afterthought. This practice doesn’t make sense given the fact the contact page is the link between your marketing efforts and a website visitor becoming a lead or customer. Website developers must give careful consideration in their contact pages creation to turn these leads into sales or subscriptions, increasing their domain authority even further through something as simple as a contact page.
Here are 14 tips for creating the best possible contact page for your website.
- Be Helpful.
Contact pages exist to help visitors, so you should create them from their perspective, being as helpful as possible. Ask yourself why people visit your contact page, and what are they trying to find out? Do they want your phone number, for example, so that they can call you? Or do they want to find your physical location? Create the page based on answers to questions like these.
- Don’t Just Have a Page with a Form and Nothing Else.
Not everyone will want to use a contact form, and there might be some that can’t. There are lots of reasons for this:
- Some people might want to contact you using another method.
- Others won’t want to give all the information you are asking for on a form.
- Your form might not work on all devices.
- Make Sure You Include a Form.
While a contact form is not enough on its own, you should still have one for those that do want to contact you using this method. Make sure your forms are precise, responsive and straightforward.
- Include the Right Information.
In addition to a contact form, you should also include the following details on your contact page regarding your business:
- Company name
- Phone number
- Email address
- Branch details if appropriate
- Departmental contacts if appropriate
- Make Email Addresses and Telephone Numbers Clickable.
Making email addresses and telephone numbers clickable improves user experience. Users are becoming more and more accustomed to this online convenience of just having information a click away. You may potentially lose your visitor’s interest if they have to copy-paste information form your website or manually write them down.
- For Multiple Locations, Make Sure the Location of Your Head Office is Clear
If you have multiple locations, make sure that you indicate which one the user can contact you. Ensure your contact form is as simple to use as possible by making this information completely clear.
- Keep the Name of Your Contact Page Simple
Just call your page Contact. Using labels like “Let’s Talk” or “Get in Touch” may seem creative, but it also has the potential to either confuse your visitors or for them to unknowingly brush off your contacts page.
- Add a Map and Directions / Travel Information
If your website visitors will want to visit your location, make sure you include a map and directions. The map should be interactive. Provide a clickable link to a map to make it more convenient for your users to find you. Map locations make you more credible when there is no problem to locate you geographically.
- Add a Captcha
If you want organic traffic more than bots visiting your website, better add a captcha. If you don’t add a captcha, you’ll get lots of spam and be you’ll be vulnerable to bot-attacks.
- Make Sure the Captcha Works and Is Easy to Use
Following on from the above, while necessary, poor quality captchas can be incredibly frustrating for users. Make sure yours isn’t and make sure it works.
- Add Text to the Contact Page
Your contact page should briefly explain why users should contact you as well as how and when you will respond. Include a call to action too.
- Include Links to Your Social Media Profiles
Some people will prefer to contact you on social media, so make it easy for them to do so by adding your profile links in different social media apps you use.
- Add a Link to Your Contact Page in Your Main Menu and Footer Menu
Your contact page should be as easy to find as possible for your website users. Design it in a way that it can easily catch the users’ attention, so they don’t have to struggle to look for it in your webpage.
- Keep the Contact Form Up to Date
Finally, if your contact details change, make sure you update your contact page as soon as possible. Providing the wrong information to your users defeats the purpose of having a contact page at all.
If your webpage does not have a contacts page yet, I’m sure these simple steps will get you started on making one. You’ll be amazed how much your engagement will increase just by the addition of a contact page on your website. You’re not just making things simpler and more comfortable for your website users, but you are also building your company’s credibility further.