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the importance of logo design for your business

The Importance of Logo Design for Your Business

from Unsplash You might think that creating a logo for your business is the last thing you’ll need. But your business’s logo is an integral part of your brand. It is the first thing people see, and it ties with your marketing strategies. Although your logo is not your brand because your brand covers multiple elements, it still is part of it and therefore needs to be prioritized. Difference Between a Logo and Brand Your brand is the experience and perception you show [...]


must-have adobe software for graphic designers

Must-have Adobe Software for Graphic Designers

The graphic designing profession has never been more valuable than it is now. With almost everything becoming visual, graphic designers are needed more. They have the ability to transform an idea or information into something to capture people’s attention. Designers have lots of responsibilities to deal with, from creating crisp, stunning images, branding, logos, websites, applications, and more. Almost everything you see online from businesses you love is created and collaborated with a graphic designer. But a designer cannot be complete [...]


photo editing software made for beginners

5 Best Photo Editing Software for Beginners

When it comes to being a great photographer, photo editing should be part of its package. Aside from taking great photos, you’ll need to learn how to enhance them, add effects, and so on. With both, you’ll achieve a stunning result that would be admired by many. So, if you want to be good at editing images, you’ll need a photo editing for beginners’ tool. However, with a saturated market of software used for editing images, you’ll find it overwhelming [...]


SMS Marketing: Tips You Need To Make It Work

SMS Marketing: Tips You Need To Make It Work

The marketing landscape has become greatly influenced by technology. SMS marketing has grown to be massive in the promotional landscape. With  5.5 billion mobile phone users, it has reached even the far corners of the world. It is still the easiest route to connect to anyone. While digital marketing takes centerstage, SMS is still widely used to promote any product. It has evolved from a mere form of communication to an avenue to grow a business. It has become a [...]


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Digital Marketing Skills You Must Have Today-2

Digital Marketing Skills You Must Have Today

Technology is increasingly influencing the marketing landscape. Significant improvements can be noted in digital marketing in these modern days. Moreover, it has generated a continuous influence with the effective practices and marketing strategies on promotional campaigns. Thus, as a marketing professional, it is essential to keep track of the latest digital marketing skills in demand.  These skills make digital marketing campaigns effective.   Digital channels have created an impact for more than a decade already. They guide purchasing decisions and affect [...]


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16 Micro SaaS Niches Thriving in the New Normal, Softvire

16 Micro SaaS Niches Trending and Thriving in the New Normal

Micro Saas is the future wave of eCommerce. Coined by Tyler Tringas, it is a Software as a Service (SaaS) business using the same business model, but bootstrapped, owned and operated by one person or a small team, and goes after a niche market. It focuses on profits and sustainability, as opposed to growth.  These businesses are location-independent, high margin, low-risk with predictable recurring revenue. MicroSaas is the lifestyle business of the future.    Why MicroSaas Can Help Your Business Thrive “Micro” means [...]


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