Business | Blog -Article | Category

26Jul-21

Benefits of PDF Editor for Your Business in 2021

The best PDF editor for 2021 is critical for modern businesses’ performance, particularly for file management, collaboration, and the overall productivity of your employees. Although PDF (portable document format) was first introduced in the 1990s, it is now at its most widespread. Almost everyone uses PDF editors to manage their work in the office or school. When it first arrived, we were having trouble sharing documents across different operating systems and computers. The features offered from the previous versions of [...]

Posted By Vanessa Venugopal

7Jul-21

The Importance of Logo Design for Your Business

from Unsplash You might think that creating a logo for your business is the last thing you’ll need. But your business’s logo is an integral part of your brand. It is the first thing people see, and it ties with your marketing strategies. Although your logo is not your brand because your brand covers multiple elements, it still is part of it and therefore needs to be prioritized. Difference Between a Logo and Brand Your brand is the experience and perception you show [...]

Posted By Vanessa Venugopal

2Jul-21

12 Ways to Effectively Increase Your Conversion Rate

from Pixabay The ultimate goal of businesses is to get as many customers as they can. But it’s not that easy. Sometimes in a hundred visitors entering your website, only one or two will be converted. That’s not such a bad thing. Some websites get thousand or more, but they fail to turn them into paying customers. When this happens, it’s vital to figure out what may be the cause of it. There are specific factors that can inhibit a person’s [...]

Posted By Vanessa Venugopal

9Jun-21

Ultimate Cybersecurity Checklist for Small Businesses

Last year, when the pandemic hit, a drastic change happened. People are asked to stay at home, businesses are closing, people are losing their jobs, and the number of deaths due to Covid-19 reached hundreds of thousands in a day. However, despite the negative impact of the pandemic, online businesses and e-commerce shops thrived. Also, the so-called gig economy became in-demand. The global retail trade of e-commerce has increased from 14% in 2019 to 17% in 2021. Also, most retail [...]

Posted By Vanessa Venugopal

6Jan-21

6 Benefits of Software for Your Business

Efficiency is what most businesses are looking for to get better results. With efficiency, there would be an increase in productivity that improve profit and less waste of time, money, and resources. So, what better way to have such is to utilize the power of software. There are thousands of software or applications available today. They are designed to work with a specific purpose and manage a particular area of a business. Some come at a much higher price, while [...]

Posted By Vanessa Venugopal

2Dec-20

Digital Marketing Trends for 2021

No one would have expected 2020 to drastically change the lives of many people, including how businesses are operating nowadays. It is a dramatic turn of events that no one has expected to happen. The pandemic has brought fear to many, particularly businesses. People are advised to stay home, wear a mask, observe social distancing, and limit activities outside of their homes. Hence, businesses should find another way to continue their operation or permanently shut down. However, despite this tragic event, [...]

Posted By Vanessa Venugopal

4Nov-20

Benefits of Video Marketing for Small Businesses

Videos are one of the most effective digital marketing strategies of our age. It has grown through the years, and businesses get positive results from it. 92% of Marketers swear that video is an important marketing strategy. They received an increase and positive ROI as compared in 2015. It shows that there are great benefits of video marketing for small businesses. However, there are still some that refuse to use video marketing as part of their campaign. It could often be [...]

Posted By Vanessa Venugopal

16 Micro SaaS Niches Thriving in the New Normal, Softvire

29Sep-20

16 Micro SaaS Niches Trending and Thriving in the New Normal

Micro Saas is the future wave of eCommerce. Coined by Tyler Tringas, it is a Software as a Service (SaaS) business using the same business model, but bootstrapped, owned and operated by one person or a small team, and goes after a niche market. It focuses on profits and sustainability, as opposed to growth. These businesses are location-independent, high margin, low-risk with predictable recurring revenue. MicroSaas is the lifestyle business of the future. Why MicroSaas Can Help Your Business Thrive “Micro” means [...]

Posted By Mayleen Meñez