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Digital Marketing

How to Build your brand through social media

How to Build Your Brand on Social Media

You can create your business’s brand that represents the values and professional talents by sharing them online. Even if you just use social media infrequently, the content you create, share, and react to contributes to your business’s narrative. Branding through print media and broadcast ads are traditional methods most businesses do not invest their time …

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Reasons that lead to cart abandonment

Reasons That Lead to Cart Abandonment

Cart Abandonment is one of the most common problems of e-commerce shops. This means that in every 10 shoppers, 7 would not make a purchase. That’s an average of 70%. Cart abandonment is unavoidable, but that doesn’t mean you can’t do something about it. Customers quit shopping charts for a variety of reasons, but many …

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great ways to improve your online customer service

Great Ways to Improve Your Online Customer Service

Customer service, how important is it? Extremely important. Customers who are happy with their transactions will always return to the same business to make a purchase. But what makes a customer satisfied? Is it the product they bought? Is it being able to buy a more affordable item? When serving a customer, satisfaction covers multiple …

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impact of technology on businesses

Impact of Mobile Technology on Businesses

Dataportal conducted a study that shows 5.22 billion people use mobile devices. Aside from communication and entertainment, mobile technology has been adopted by businesses. Mobile technology has played an important role in shaping the workplace and creating opportunities for employment. It becomes a necessary means of communication, business productivity, and making things accessible. Most people …

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ways to improve customer satisfaction

Ways to Improve Customer Satisfaction

Customer satisfaction is one of the keys to every business’s success. That is why they focus on every strategy that can help meet the needs of their audience. If a business disregards its customers, and never meets up with their expectations, this can affect the revenue and retention rate. Happy customers can turn to your …

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b2b content marketing strategies

B2B Content Marketing Strategies

Content marketing is a competitive digital marketing technique that without a solid business plan, you’ll lose your target audience. Having a precise plan for your marketing strategies will guide you on how to deal with clients and bring more sales to your business. B2B content has the same approach to B2C companies, however, not exactly …

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best lead generation tools for your business

Best Lead Generation Tools for Your Business

In our previous article, we have discussed strategies you can use for generating leads for B2B companies. This time, we go further by listing the best lead generation tools that you can utilize to start turning your leads into paying customers. Generating leads is not easy, even more, generating quality leads is more difficult to …

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why use artificial intelligence on your website?

Why Use Artificial Intelligence on Your Website?

Artificial Intelligence is becoming part of our daily lives, from advanced security checks to automated replies and more. It has made life easier for customers to search for what they need and purchase items with a single click. On the other hand, businesses begin to understand how their customers behave and what they want. It …

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content marketing tips for small business

Content Marketing Tips for Small Businesses

Content marketing has been around for quite some time, and it is still one of the many digital marketing strategies used by professionals. In a survey conducted, 82% of marketers said they used content marketing as one of their tactics to build brand awareness, increase sales, and improve engagement. As more marketers invest in content …

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