Digital Marketing | Small Business | Blog - Article

4May-21

Low-Cost Marketing Techniques for Startups

If your business is a startup, you might think investing in marketing a technique is something you do when you have extra money. However, this way of thinking is counter-productive. Marketing is one of the best tools to increase your company’s flow of cash. The following are some low-cost marketing techniques startups can use. Referrals Referrals let your customers become your de facto marketing team. People are four times as likely to purchase a product if referred to them by someone [...]

Posted By Sheryl Wright

11Mar-21

QuarkXPress Vs. Adobe InDesign: Which is the Best Desktop Publishing Software?

Adobe InDesign QuarkXPress QuarkXPress and InDesign have always been on top of the list by marketers, graphics designers, or professionals working in the publishing industry. These two software programs have been compared a lot, and there are various opinions formed for each of them. Some graphic designers will choose InDesign because of its quality and popularity as compared to QuarkXPress. But nowadays, designers are straying away from the standard Adobe brand and into other names which offer them better features. However, QuarkXPress is [...]

Posted By Vanessa Venugopal

26Feb-21

Working With Digital Marketing Campaigns

More customers and businesses are moving online these days. Figures reveal that there are about 2.05 billion customers found online last year. Organizations are now considering digital marketing campaigns to help their businesses and products expand in the coming days. In contrary to common opinion, digital marketing is not just a privilege for large companies. It is essential it allows small businesses and organizations to stand out from the competition. As the pandemic interrupted the usual flow, businesses had since started [...]

Posted By Maricar Morga

creldraw graphics suite vs. adobe illustrator

18Feb-21

CorelDraw Graphics Suite vs. Adobe Illustrator: Which Should You Choose?

If you work in graphic designing and marketing, you know about Adobe Illustrator CC and CorelDRAW Graphics Suite. But if you aren’t aware of these two software programs, we will be sharing some detailed comparisons about each, their uses, prices, and more. We would like to compare the two products as many often ask which software program should they use. Also, these are the two leading software programs used in the graphic designing industry. CorelDraw Graphics Suite Vs. Adobe Illustrator CC CorelDraw Graphics [...]

Posted By Vanessa Venugopal

29Jan-21

Must-have Adobe Software for Graphic Designers

The graphic designing profession has never been more valuable than it is now. With almost everything becoming visual, graphic designers are needed more. They have the ability to transform an idea or information into something to capture people’s attention. Designers have lots of responsibilities to deal with, from creating crisp, stunning images, branding, logos, websites, applications, and more. Almost everything you see online from businesses you love is created and collaborated with a graphic designer. But a designer cannot be complete [...]

Posted By Vanessa Venugopal

8Jan-21

Core Web Vitals: How Dangerous Are They?

Google search engine dominates the online world. It has billions of active users, and if you want to access those resources, you must follow all Google guidelines. Google got where it is by providing the best service to its users, and to maintain that position, it keeps updating its eight major search algorithms. Every expert SEO analyst will recommend improving three things to get around them by leveraging on core web vitals. RankBrain, which focuses on user experience, remains the fifth [...]

Posted By Rana Tarakji

2Dec-20

Digital Marketing Trends for 2021

No one would have expected 2020 to drastically change the lives of many people, including how businesses are operating nowadays. It is a dramatic turn of events that no one has expected to happen. The pandemic has brought fear to many, particularly businesses. People are advised to stay home, wear a mask, observe social distancing, and limit activities outside of their homes. Hence, businesses should find another way to continue their operation or permanently shut down. However, despite this tragic event, [...]

Posted By Vanessa Venugopal

1Dec-20

Tips In Building A Digital Marketing Plan

Many consumers use the internet to do their online learning, jobs, and shopping habits, allowing businesses and company owners to expand their brands online. The digital marketing industry continues to expand every day as many company owners rely on the internet to grow their business. Businesses are now moving to this new method, which makes competition steep. One of the most critical things that businesses have to do in today’s brand wars is to build an effective digital marketing plan. [...]

Posted By Maricar Morga

26Nov-20

How to Become a Successful Digital Marketer

In these modern times, digital marketing has become more valuable than ever. With everyone using the internet nowadays, the need for marketing experts online is required when growing a business. With 4.6 billion active internet users, there is no doubt that businesses can leverage this number to grow their brand. Going online to reach more customers is becoming a trend. In addition, it’s the best way to get more sales. Hence, digital marketing is becoming an important profession. What is Digital [...]

Posted By Vanessa Venugopal

18Nov-20

How Businesses Can Protect their Social Media Accounts from Hackers

Social media is a powerful tool in our current generation. It brings people closer together, particularly in a situation like this. Businesses get to reach more customers and build their brand. It’s an insightful and flexible tool that people enjoy in today’s world. However, as much as we like to think that social media is a safe place to share, promote, and communicate as simple as that, well, it’s not always. Sometimes these online platforms have hackers lurking around and [...]

Posted By Vanessa Venugopal