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Digital Marketing

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social media video ideas for small businesses
19Oct-21

Social Media Video Ideas for Small Businesses

via Pixabay Not so long ago, text and images were the top media consumed by people online. But now, the rise in video content has immensely changed the marketing game. People spend 16 hours a week watching videos online, which prompted marketing professionals to adapt to this consumer habit. It shows that video helps in brand awareness and conversion rate. About 86% of people like watching a video from a brand, and 64% will purchase after watching. With the increasing demand for [...]

security guide for your email marketing campaigns
18Oct-21

Security Guide for Your Email Marketing Campaigns

via Pixabay Email as a form of communication and marketing is still at the top of the list. There is no chance that we will be seeing it going out of trend anytime soon.  Email marketing is an essential part of every business’s marketing strategy. Marketing professionals claimed that using email can increase customer retention. Moreover, 76% of consumers made a purchase when seeing an email. The effectiveness of emails has driven marketers to use them as part of their marketing plan. [...]

mobile marketing strategies for small businesses
30Sep-21

Mobile Marketing Strategies for Small Businesses

Smartphones and other mobile devices have been steadily rising in popularity. Recent data have shown that there are about 3.8 billion smartphone users in the world. That’s almost half of the world’s population. The sudden demand for the use of mobile devices has changed the way people interact online. It happens that people frequently access anything online. Since mobile devices bring convenience, it means people can now easily purchase anytime and anywhere.  With this sudden shift in purchasing behavior, marketing experts [...]

Successful Tips to Promote Your Video Content

You should learn to create and promote your video content online to gain more traffic and boosts sales on your website. Learning how to promote video online can help you move ahead and reach your goals. All you need is a checklist or an article that will provide you with successful tips to promote your video online. via Pixabay We’ve seen how video suddenly reached its peak during the pandemic. People spend most of their time watching videos from different [...]

Posted By Post Date: 17 September
12 best design tools for small businesses
27Aug-21

12 Best Design Tools for Small Businesses

Design tools are becoming popular as more individuals use them, and so are small businesses. It helps organizations create designs for their website, social media campaign, and content marketing strategy. Since small businesses cannot afford to spend much, using such tools can reduce costs. Instead of getting professionals, small business owners can learn how to create a logo, design their website, and more with these user-friendly design tools. The design tool used depends on the industry of the business. Engineers [...]

Best Photo editing software for mac users in 2021
26Jul-21

Best Photo Editing Software for Mac Users in 2021

Apple’s camera is one of the many great technologies that Apple is constantly working on in its devices, particularly the iPhone. It’s undeniable that it is one of the most well-known brands when it comes to smartphone cameras. In low light or with a lot of sun exposure, the iPhone may generate photographs that are unbeatable in quality. However, these photographs might use a boost. It is achieved with Mac graphic design applications and post-processing. With the iPhone and Mac, [...]

the importance of logo design for your business
7Jul-21

The Importance of Logo Design for Your Business

from Unsplash You might think that creating a logo for your business is the last thing you’ll need. But your business’s logo is an integral part of your brand. It is the first thing people see, and it ties with your marketing strategies. Although your logo is not your brand because your brand covers multiple elements, it still is part of it and therefore needs to be prioritized. Difference Between a Logo and Brand Your brand is the experience and perception you show [...]

the importance of data mining for your business
23Jun-21

The Importance of Data Mining for Your Business

For those who are unfamiliar with the subject, data mining may appear to be a frightening term. It looks like hackers might steal your personal information and use it for their benefit only. However, data mining has more than a negative connotation placed on it. In fact, it has a beneficial impact on our everyday lives. Researchers and other industries extract data from all over the world to be used in activities that will benefit humankind. With the data gathered [...]

Low Cost Marketing Techniques For Startups
4May-21

Low-Cost Marketing Techniques for Startups

  If your business is a startup, you might think investing in marketing a technique is something you do when you have extra money. However, this way of thinking is counter-productive. Marketing is one of the best tools to increase your company’s flow of cash. The following are some low-cost marketing techniques startups can use.   Referrals   Referrals let your customers become your de facto marketing team. People are four times as likely to purchase a product if referred to them by someone [...]

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