Social Media | Digital Marketing

19Oct-21

Social Media Video Ideas for Small Businesses

via Pixabay Not so long ago, text and images were the top media consumed by people online. But now, the rise in video content has immensely changed the marketing game. People spend 16 hours a week watching videos online, which prompted marketing professionals to adapt to this consumer habit. It shows that video helps in brand awareness and conversion rate. About 86% of people like watching a video from a brand, and 64% will purchase after watching. With the increasing demand for [...]

Posted By Vanessa Venugopal

8Oct-21

Social Media Threats You Need to Know

Social media threats are rising as the number of users increases. With millions of active users, there is no doubt cyber criminals find ways to manipulate people or hack into accounts. These networks are ways for people to communicate with their loved ones and share moments with others. Social media channels are also rich in business accounts. It brings customers and businesses together, even making it easy for people to buy online. However, as much as we think that social media [...]

Posted By Vanessa Venugopal

26Jul-21

Best Photo Editing Software for Mac Users in 2021

Apple’s camera is one of the many great technologies that Apple is constantly working on in its devices, particularly the iPhone. It’s undeniable that it is one of the most well-known brands when it comes to smartphone cameras. In low light or with a lot of sun exposure, the iPhone may generate photographs that are unbeatable in quality. However, these photographs might use a boost. It is achieved with Mac graphic design applications and post-processing. With the iPhone and Mac, [...]

Posted By Vanessa Venugopal

11Mar-21

QuarkXPress Vs. Adobe InDesign: Which is the Best Desktop Publishing Software?

Adobe InDesign QuarkXPress QuarkXPress and InDesign have always been on top of the list by marketers, graphics designers, or professionals working in the publishing industry. These two software programs have been compared a lot, and there are various opinions formed for each of them. Some graphic designers will choose InDesign because of its quality and popularity as compared to QuarkXPress. But nowadays, designers are straying away from the standard Adobe brand and into other names which offer them better features. However, QuarkXPress is [...]

Posted By Vanessa Venugopal

25Feb-21

How Your Business Improves With Social Listening

Social media is one of the most significant and most essential community channels in this digital era. It has created many influences in different industries, particularly in the business landscape. For those businesses that rely on these social networks, leaning on social listening can be a key in bringing positive outcomes towards your promotional efforts. Social listening helps you tune into your target audience. You will know their interactions and the developments taking place around your business as a [...]

Posted By Maricar Morga

creldraw graphics suite vs. adobe illustrator

18Feb-21

CorelDraw Graphics Suite vs. Adobe Illustrator: Which Should You Choose?

If you work in graphic designing and marketing, you know about Adobe Illustrator CC and CorelDRAW Graphics Suite. But if you aren’t aware of these two software programs, we will be sharing some detailed comparisons about each, their uses, prices, and more. We would like to compare the two products as many often ask which software program should they use. Also, these are the two leading software programs used in the graphic designing industry. CorelDraw Graphics Suite Vs. Adobe Illustrator CC CorelDraw Graphics [...]

Posted By Vanessa Venugopal

29Jan-21

Must-have Adobe Software for Graphic Designers

The graphic designing profession has never been more valuable than it is now. With almost everything becoming visual, graphic designers are needed more. They have the ability to transform an idea or information into something to capture people’s attention. Designers have lots of responsibilities to deal with, from creating crisp, stunning images, branding, logos, websites, applications, and more. Almost everything you see online from businesses you love is created and collaborated with a graphic designer. But a designer cannot be complete [...]

Posted By Vanessa Venugopal

5Jan-21

How to Create More Effective Images for Your Social Media Campaigns

In early 2020, there are about 3.80 billion social media users worldwide, and since the outbreak of coronavirus, the number of users might have grown. Therefore, for businesses, the increase in users means more customers. Furthermore, it gives them a better chance of promoting their brand online and even free. Platforms like Instagram, Facebook, and YouTube are beginning to transition into a place where people look for items they want to buy. So, if you run a business and haven’t started your [...]

Posted By Vanessa Venugopal

18Nov-20

How Businesses Can Protect their Social Media Accounts from Hackers

Social media is a powerful tool in our current generation. It brings people closer together, particularly in a situation like this. Businesses get to reach more customers and build their brand. It’s an insightful and flexible tool that people enjoy in today’s world. However, as much as we like to think that social media is a safe place to share, promote, and communicate as simple as that, well, it’s not always. Sometimes these online platforms have hackers lurking around and [...]

Posted By Vanessa Venugopal