SEO seems to have become a catchphrase everywhere. Everybody is now talking about SEO and its importance. So let us start with the basics. What is SEO? SEO or Search Engine Optimisation is a set of directions that help you rank higher on search engines in an organic way. SEO is important because although you can use paid ads to make your website rank higher on Google or any search engine for that matter, your site must rank organically at a higher place too. It helps drive more traffic to your website and also adds credibility to your website as well.
Now it must be remembered that SEO is not an overnight strategy that makes your website magically appear on top of the Search Engine Results Page (SERP). It is a long-term strategy that takes months to flesh out and show its results properly. In case you’re a newbie who has just created your website or thinking of creating one and wondering how to do the SEO for it, fret not. We are here to help. Here are specific tips that can help you do SEO for your newly created website.
Zero on a Great Domain Name
A domain name is the name of your website, so you have to make sure it’s a great one. It doesn’t mean it has to be a novel that no one has talked about. Instead, it should be something that has your target keyword and is easy to remember. You can seek the help of many domain name generators to finalize your domain name.
Do Your Keyword Research and Structure Your Website Accordingly
Do your research and find the right keywords for your business. It’s probably one of the most important aspects when it comes to SEO for your website. There are various platforms that you can use to find trending topics and keywords. Google Trends is one such example.
Once you have determined your keywords, you need to start structuring your website according to them. The structure of your website has a significant impact on its rank. Try to break down your website into sections, each part of which would target a particular keyword. Not only does it aid in optimizing your website’s SEO, but it makes your website look much more organized and professional.
Start Building Content on Your Website.
Start adding meaningful content to your website. Create different pages on your website dedicated to different roles. Allot one page to drive traffic, one page for conversion, and another page for audience engagement.
Be sure to put in quality content on your website. For SEO, it is essential to include keywords in your content, but don’t overdo it. Sprinkle keywords strategically. Put it in your headlines, subheadings, meta descriptions, and alt tags. Google detects if you are going overboard with keywords. As mentioned earlier, make sure that your pages have content that has some value and also is comparatively long. Research has shown that web pages with content of more than 2000 words have a better chance of ranking higher in Google than webpages having lesser content.
Work on Title Tags and Meta Description
Title tags are quite relevant as it is shown by Google right next to the name of your website. So, your title tag should be such that it can describe your website and its purpose in a nutshell. Try to have the main keyword at which your SEO is aimed at in that title tag. However, always remember not to stuff your title tag with too many keywords. Its primary purpose should be conveying the function of your website to the people.
Similarly, focus on your meta description. It is a brief description of your website that comes below the name of your website. Follow the same rules for it as you would for title tags. Do use relevant keywords, but again, don’t overdo it. Make sure that it benefits your audience at the end of the day.
Make your website mobile-friendly
The majority of internet users are now accessing the net via phones. Google itself announced that the coming years are all about mobile. Hence you need to make sure your website design is mobile-friendly so that it can be viewed with equal ease on the phone as well as on the computer screen.
Optimize Your Images and URL
Optimizing your images and URL are small hacks that not everyone is aware of. Images and URLs can have significant impacts on your SEO. As far as images are concerned, make sure that the images on your website are of high quality yet light enough as not to bog down the page. They shouldn’t take too long to load. The names of the images shouldn’t be random either. It should include primary or secondary keywords.
Try to customize your URLs as much as possible to make them easy to remember or to contain keywords. There are platforms on the internet that helps you to do so.
Focus on Analytics
You need to know how your website is performing, and for that, analytics becomes indispensable. Google Analytics is a great tool you can get for free. It helps you get an overview of how your website is performing and help optimize it as well. Once you have installed Google Analytics, add your site to Google Search Console as well. It is an excellent source for essential inputs like how well your site is performing in organic search, and total keyword impression, among others. Use this data to optimize your site.
Apart from these tips, remember some other basics while building your website, like securing it from cybersecurity threats. Lastly, always remember that SEO is a long-term strategy. Keep working on it continuously, and you will surely see results.