Blog content is one of the most crucial content marketing strategies marketers use to promote their brand. Although it is not as popular now as video content, it still drives traffic that converts to sales.
But some businesses don’t create content or write blogs because they find it difficult to think of one. In a survey, 52% of bloggers admit that it’s hard to grab the attention of their readers.
Furthermore, with millions of content being published each day, it is hard to drive traffic to your website.
As frustrating as it may seem, boosting your blog’s traffic is possible. Even if videos are the most consumed media and content online, people still read blog posts. According to blogging statistics, 60% of people read blogs. That’s still a significant number.
If your website has a blog page, don’t neglect it. Use it as another channel to convert content to leads and paying customers. Here are strategies that you can implement to boost the traffic on your blog.
Steps to Boost the Traffic on Your Blog
Learn About Your Traffic
The first thing to do is to learn about your website’s traffic. Your traffic will tell you who you can convert to sales. Furthermore, your traffic will help you with your campaign and how you can increase your traffic.
You can use tools like Ahrefs, SEMrush, and Google Analytics to measure the traffic that enters your website. You can trace where the traffic goes, how long they stay on your website, and who leaves your website.
Using AI can also help gather relevant data to create content that will convert. You don’t have to waste your time on traffic that doesn’t pay off.
Once you know what you want visitors to do on your blog, you can optimize it to increase the chances of it happening. You can make changes that can impact your conversion rate positively.
Plan Your SEO Strategy
After learning about your traffic, you can use it to work on your SEO strategy. The first technique to implement is finding the right keyword for your content.
You can use tools like Ubersuggest, AHREFS, SEMRush, and more. These apps can generate keywords that are relevant to your content. You can even search for local keywords or long-tail keywords if needed.
You can use keywords that are trending or low-density on your topics. But you should include high-density keywords too.
After using keywords on your post, it’s time to optimize the page. On-page SEO means working on the title tags, meta description, outbound links, internal links, and more.
When you’re done with on-page SEO and keywords, you’ll need to build links.
Building backlinks are crucial for the ranking on Google and other search engines. Google considers backlinks as a sign that your content is reliable and informative since Google wants to promote content that comes from experts.
There are plenty of ways you can start link building. You can reach out to other blogs and write for them or ask them to link to your content. There are free and paid link-building strategies you can give a try.
Other SEO strategies to consider are website speed, 404 error pages, and mobile compatibility.
Promote on Social Media
Social media is the biggest platform to find possible traffic or customers. With millions of active daily users, there is a possibility of attracting traffic or readers to your website.
You can choose any social media channel to promote your content. Learn what platforms are best for blog posts and where people in your industry visit the most.
When sharing your blog post, it’s not only about the written word. You can create media content to get people’s attention. You can create short videos, images, or infographics. There are cheap tools like Roxio Creator to help in simple editing for your content. Furthermore, you can back up your content using this software.
Another way to gain attention on social media is to collaborate with other businesses or influencers. You can pay or give products to influencers for them to mention your content.
If not, you can promote your content using the ads on social media.
Write Valuable Content
You can write trending topics, ever-green articles, or original content. It all depends on your content strategy.
Trending topics are great when you want people to find you quickly, but trending content can be competing with other blogs unless you have worked on your SEO and can rank on Google’s top search engine result page.
Ever-green articles are classics. They can stay on the internet forever. This type of content is relevant at any time, and people keep searching for it. Think of an excellent ever-green topic that’s within your niche.
The best but time-consuming content you can write on your blog is original content. However, original content is excellent for exposure and backlinks. It can attract more traffic to your blog, and you’ll be referred to constantly. The most common original blog posts are guides, studies, and researches.
Add Visuals on Your Content
Since visuals like images and videos have the highest engagement online, adding such content to your blog post will allow people to stay longer on your page.
The longer an audience stays, the more chances they will explore other pages of your website.
Use Email Marketing Strategy
Email marketing is a digital marketing strategy that marketers find efficient. It has a return on investment of $36 for every $1 spent.
The first thing to do is to build your email list. Give your readers an easy way to sign up for your list and make it compelling.
After collecting a list of email addresses, you can send newsletters or content with a clear CTA. Make sure that your call-to-action will direct your customers on what to do. You can ask them to read a blog post, follow a link, and so on. Avoid multiple CTAs on your post, as it will confuse the readers.
Don’t forget to include a link to your latest blog post or content.
Encourage Comment and Sharing of Content
If you want to increase user engagement and gain more traffic, encourage your readers to share your content and leave comments.
Add social media buttons so they can easily click and share your content. Furthermore, interact with your readers by replying to their comments. Do this both on social media and on your blog page.
Join Communities or Invite Other Bloggers
You can grow your niche by collaborating or communicating with other bloggers.
Platforms like Triberr are an excellent place to be social with other bloggers. You can find like-minded individuals where you can share your content with. Furthermore, they can even refer your blog to their followers.
Bloggers should learn to network to grow their circle.
Pay for Traffic
If you want instant results or to get high-quality traffic, paying for ads can work. Choose platforms where you can create ads and promote your content. You can leverage social media platforms or even search engines’ pay-per-click ads.
Make a Plan
Don’t create blog content or posts just because you want to or think that it’s trending. You’ll need to create an editorial calendar. It’s where you can plan ahead of the content that you need.
When you have a calendar or plan all your content ahead of time, you can easily create the content and follow the strategies you’re going to implement. What’s even included in your plan are social media sharing, link-building methods, and more.
Also, you’ll avoid creating the same content, and you can link one blog post to the other.
As mentioned earlier, link building by guest posting can help you gain traffic to your website. But writing for other blogs is not that simple. You’ll need to reach out to blogs and websites, pitch your title or blog posts, then wait for a response.
Even though guest posting takes time, it’s an effective strategy. You’ll gain visibility, credibility and build a connection with people within your niche.
Fix Your Website
If you want to be more visible and rank on search engines, good content is not enough. You’ll need more than keywords to be on top of the search engine result page.
Google has 200 ranking factors you’ll need to consider if you want to be on the first page. One of which is to fix your website.
You can hire a web developer to fix the issue on your site.
Here are some issues you’ll need to check to improve your website:
- Website speed
- Broken links
- Duplicate content
- Broken images
- Missing alt tags
- Missing title tags and meta description
- Issues in robots.txt
- XML sitemap errors
Make it Mobile-friendly
Another ranking factor to consider is to optimize your website for mobile devices. You’ll need to make sure that your blog post adapts to any screen resolution and size.
You can check the mobile responsiveness of your site at Google Mobile-friendly Test.
How to make your website mobile-friendly?
- Improve the user experience
- Make its website responsive
- Improve the speed
- Implement structure data
- Remove pop-ups
- Limit redirects
With high-quality content and strategies mentioned in this blog should work hand-in-hand to promote your content.
Marketers or bloggers need to spend time crafting a plan for their posts, including strategies that will work, research keywords that will convert, and work on other marketing strategies.
Don’t think that your blog will not generate sales. With the proper technique and continuous promotion, you can boost the traffic of your blog.