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How to Use Tiktok to Promote Products

TikTok’s influence should not be underestimated. Aside from being a popular procrastination tool for teenagers, the app has had a massive impact on music and culture in the modern world — and intelligent businesses worldwide are trying to get in on this action via TikTok marketing.

With the increasing popularity of TikTok, many people are rushing to their app stores to download the trendy app to see what all the excitement is about – and if they can use it to promote their businesses.

Marketers have started to see the platform’s power, which is no surprise. This article includes ideas on how businesses can use TikTok and the benefits that it will give to you in the long run.

But before we get into how helpful this is for business, let’s take a brief look at what TikTok is and how it works.

What is TikTok?

TikTok users are allowed to post short videos. Most of’s former users posted recordings of themselves lip-syncing to music videos. The considerably more creative, energetic, and technically knowledgeable people created unique content videos.

TikTok video may be up to 15 seconds long, though users can combine multiple clips for a maximum recording time of 60 seconds. Users can also upload longer videos that they have recorded outside the app. Additionally, you can submit longer movies that you’ve taken outside the app.

Moreover, there is a live-streaming feature and a range of filters and tools to help you in improving your video presentation.

Advantages of TikTok Marketing

As one of the famous social media platforms today, TikTok’s user numbers constantly grow. The platform also establishes itself as a valuable tool for businesses hoping to reach new, bigger audiences. 

Let us examine some advantages of TikTok for businesses so you can determine if it’s worth the money to invest in this platform. 

It provides a vast audience.

With more than a million active users, TikTok is one of today’s most widely used social media networks. It ranks behind Instagram, which has roughly 1 billion daily active users. It’s the world’s seventh most popular social app, ahead of Snapchat and Twitter.

It gives greater user engagement.

TikTok has unique methods that make it much easier for users to get attention from people with less work. Even though you’re new to TikTok don’t have many followers, your videos can go viral if they’re interesting. TikTok users are being said to use the app many times a day, which helps them get a lot more attention. So, if you like to promote your business and your product on TikTok, this app is a good choice.

Advertise products and services

TikTok allows businesses and brands to create their own branded channels for marketing purposes. TikTok will approve your channel, which you can use to post all of your branded videos. Ensure that the content you produce and share is high quality and original. Using the app’s brand partnerships, you can effortlessly upload your advertising videos and promote your products.

Reach more people

Today, TikTok is the most popular app in Apple’s iOS App Store. It has been downloaded more than 33 million times already! People who have used Snapchat, Pinterest, and Twitter for more than a few years now can’t use this platform because it’s new. 

In 2021, video content was going to be the most important thing. TikTok is an excellent platform for creating videos and connecting with a worldwide audience.

Content Repurposing Possibility

When you make a TikTok video, you can make it as long or short as possible. So, you can use it on all of your social media accounts. In that case, what if you put one of your best TitTok videos in an email. Therefore, you must be capable to peak your customers’ interest in the consecutive emails you send.

Also, make sure you can quickly transfer your TikTok videos to other platforms without effort. Even if your business doesn’t have a website, you can put it there or use it in presentations and videos. 

How Can Businesses Use TikTok to Their Benefit?

Many business owners have not yet given TikTok a chance as a marketing technique. They think the platform’s user base is mostly “young.” It’s much better than you would expect to use this for marketing.

Three main options are available for businesses wanting to use this for promotions. However, TikTok is increasingly gaining a diverse audience. Furthermore, around 38% of TikTok users in the United States are above 30.

Since you can contact many people for a cheap cost, the low business competition gives a vast potential. But should you put it to use in your own business? Here are the creative ideas to get you to know more about TikTok marketing. 

Creative Ideas for TikTok Marketing

We have a lot of fun and creative marketing ideas. Here are some examples that you can apply or be motivated by:

  • TikTok unedited videos may be an excellent method to show people enjoying your business in their daily life.
  • TikTok videos may also display behind-the-scenes or in-the-moment videos for businesses.
  • It allows you to create step-by-step videos that include your product packaging for ease of use.
  • Restaurants also have opportunities. #GuacDance is Chipotle’s second campaign on TikTok. It asked fans to show off their avocado-themed dance moves inspired by Dr. Jean’s “Guacamole Song,” a popular song on the platform.

How to Create TikTok Advertising

Here are the few steps to create marketing advertising for your business

Create a TikTok Ads Account.

The first procedure in creating an ad campaign is to set up an account on the site. It is a one-time procedure. You choose your location and whether you’re creating advertising for a business or a personal account.

Then, respond to a series of inquiries, providing your information. It’s not a completely automatic procedure, and after a page of questions, you get a notification claiming TikTok will contact you. If you fulfill TikTok’s eligibility requirements, one of their account representatives will open an account for you.

Create your TikTik Ads Campaign

You can start creating your TikTok advertising campaign after you have a TikTok ads account. After your campaign, this has always been the first part of each new campaign you create.

TikTok uses the same system that Facebook and other social media advertising companies use to make money from people that watch videos. So, you have had an advertising campaign with a specific goal, and you spend a certain amount of money on it. In that campaign, users can have different ad groups, which seem to be groups of ads that you can target to a specific group of people.

To start your campaign, go to the TikTok advertising dashboard and select the Campaign icon, then Create.

Set Your Ad Placements and details

The next step is to create the ad groups for your campaign. You can start with a single ad group and expand afterward.

Then, you can choose between Automatic and Select Placement. TikTok is simply one of ByteDance’s applications, even though we focus on it here. You can also choose to advertise on websites.

TikTok also asks you for the information it needs to create your ad group. URLs, display names, and pictures are all included here. Your chosen marketing strategy determines the answers to these questions. 

Set your target audience for your campaign.

This next step is critical for the advertising strategy. TikTok will ask you questions to target your ads to the right audience. The better you target your audience, the fewer “wasted” commercials you’ll have, and the more likely your ads will be attractive to the individuals TikTok offers them to.

Gender, region, age, places, hobbies, relationships, and even operating system versions can use to target your audience. If you want to generate traffic to a website, you should first install the TikTok Pixel on your website to monitor visitors.

Set your budget and schedule it

Even though you had the option to set a budget for your campaign in a previous step, TikTok now requires you to establish your budget by ad groups and create a timeline. You can specify a total budget or a daily budget.

Here, you can manage your ad schedule. You can broadcast your advertisement regularly at a particular date and time range. Additionally, you can use Dayparting to target your audience at certain times of the day.

If you want to give TikTok an idea of how fast it can spend all your money, you can choose a pace option. If you want your money to be spent evenly throughout your campaign, you can choose Standard Delivery. Lastly, if you want it to be spent quickly, you can choose Accelerate.

Set Optimization Goal

A TikTok advertising strategy is useless unless you have a specific purpose. The campaign’s goals are defined in this statement. Identify the metrics you want to improve as a consequence of your campaign.

Your advertisements will be optimized for conversion, click, or impressions depending on your option in TikTok’s Ad Planner. Your bidding will be affected if you don’t know your goal. Focus on your TikTok ad campaigns to the most likely individuals to take the desired action.

It has an impact on how TikTok charges your ads:

  • Conversion – ads are priced by CPC (optimization cost per click)
  • Click–ads are priced by CPC (cost per click)
  • Impression – ads are priced by CPM (cost per mille)

Design your Ad and Upload Relevant Assets

Indeed, you can’t run advertising unless you have creative materials. TikTok offers a helpful tool, the Video Creation Kit, to help with this process.

You can also use other software tools to make your business ads more presentable and interesting. Check Adobe Pricing to see what you can afford and what you need for creating videos. 


There you have it! Once you understand how TikTok works, you’ll be able to reach a large number of people at a relatively low cost. It could allow you to surpass your competition, especially if they haven’t taken the time to learn how it works.

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