Impact of Mobile Technology on Businesses

Dataportal conducted a study that shows 5.22 billion people use mobile devices. Aside from communication and entertainment, mobile technology has been adopted by businesses.

Mobile technology has played an important role in shaping the workplace and creating opportunities for employment. It becomes a necessary means of communication, business productivity, and making things accessible.

Most people only think of smartphones, smartwatches, and tablets when they talk about mobile tech. However, mobile technology does include laptops and GPS devices.

This pervasive technology has found ways to help small businesses accomplish tasks and adopt changes. Some ways employees use mobile devices are by opening an email or replying to a chat. 85% of small businesses like to use mobile technology because it enhances productivity.

Different Mobile Technologies for Different Industries

Here are different types of technology that can be used by businesses.

Mobile Marketing for Personalized Approach

Mobile marketing is an effective and core part of most small businesses’ digital marketing approach. There are plenty of ways to manage mobile technology. Businesses can create highly converting smartphone ads or send personalized text messages.

In addition, marketing with geofencing can be an excellent approach to a location-based audience. Geofencing allows small businesses to send a text, email, or app notification when a mobile device is within the virtual geographic boundary.

Smart Payment Methods

Contactless payment has been around for some time, but the pandemic made it in demand. Since most people want to pay online or shop without carrying cash, contactless payment is effective.

Mobile technology has made contactless payment even more possible. With that being said, small businesses can benefit from providing smart payment options to their consumers.

Here are some examples of mobile payment apps or technology that small businesses can use.

• Wireless Card Readers: This allows users to tap their card into the device to make a payment.
• Mobile Wallets: It uses near field communication (NFC) technology to transfer payments on a mobile wallet.
• In-app Payment: If a business has an app, they can create a part where users can add their credit card or other online payment details for them to purchase an item.
• Online payment: This gives consumers the option to pay and purchase an online shop. It’s similar to In-app payment but is performed on a website or browser.

Cloud Computing

Cloud technology has made a significant impact on how organizations conduct their daily operation during the pandemic. When almost every business moved to work from home or hire remote workers, the need to make collaboration accessible became a temporary problem.

However, cloud computing companies were able to make things possible by providing a space online that is secure and crucial in business collaboration. In addition, cloud computing technology is flexible to work on mobile devices like smartphones, tablets, and laptops.

Remote work and seamless collaboration between employees became less complicated, accessible, and productive.

Mobile technology and cloud computing have worked hand-in-hand to deliver a top-notched service and demand for businesses.

Applications

Did you know the Apple Store has 1.85 million apps, while Google Play Store is doubled in number with around 2.56 million apps.

Mobile app companies have increased their workload with the demand for more apps by the public. Since mobile devices are often used to conduct most of a consumer’s activities, more mobile apps are developed.

Businesses have seen how apps can be a vital marketing strategy. It provides a convenient way for consumers to interact with a business and get informed without the need to visit the business’s website or social media.

Aside from catering to consumers, mobile apps have also helped businesses with communication and collaboration. As mentioned earlier, cloud computing is one example of a business tool that has allowed businesses to improve collaboration with the mobile version of this technology.

Most business software or services have a mobile app version. For example, digital marketing tools like Hootsuite, Google Analytics, and social media are all available on mobile devices.

These growing technologies have provided a positive impact on businesses of any size. Without the power of mobile technology, traditional methods of marketing and selling products will only be the option, consumers will not enjoy their online shopping experience and more.

How Mobile Technology Changes Your Business?

Increase Access Online

We now use mobile technology to perform the majority of our daily tasks, such as searching for products and services, communicating with friends, hiring employees, contacting clients. and so on. In terms of business, this means that entrepreneurs can communicate with their employers 24 hours a day, seven days a week, and offer answers to their clients at any time.

Better and Instant Communication

Good communication is vital to establishing better understanding, improving collaboration, and providing excellent services.

Mobile devices have made the communication process for businesses and consumers accessible and fast. With communication tools that can work on mobile devices, it gives the business the opportunity to connect with customers always and reply to employees when needed.

Impact of mobile technology on communication:

• Interacting and connecting with clients, can be a form of marketing strategy that is effective.
• Collaborate with co-workers by accessing tasks faster and providing information or solutions to questions asked.
• Businesses can make communication with suppliers faster by using apps that keep track of inventory, invoices, and business documents.
• It can be for building networks with other businesses or professionals online like LinkedIn, Instagram, Facebook, and more.

Remote Access

Working from home is now the latest trend in employment and the work environment. Even before the pandemic, there were plenty of people who worked remotely or as freelancers.

This concept of labor has been fueled by mobile technologies. Employees are no longer confined to their desks to access office programs, documents, communication tools, or even the company’s network, thanks to the impact of mobile technology on businesses.

Improved Customer Experience

Businesses have created methods to leverage mobile technology to build and maintain relationships with customers and new clients. Retailers now have access to a new market with the use of mobile apps. Customers can quickly and simply provide feedback on items and services. An interactive tactic can aid in maintaining a line of communication with clients, hence enhancing service and productivity.

Organizations can also create mobile ads that are highly converting. As these ads target mobile users who are often using their devices, they can find the ads anytime.

Increases Sales through Online Shopping

Around 30.6% of the world’s population made a purchase on their phone during the third quarter of 2021. Most consumers prefer buying on their mobile devices because they have the technology in hand at all times. They can easily visit an e-commerce app and browse an item they want.

There are far more people who purchase on their mobile devices than on a desktop. As this becomes the new trend, businesses can create online stores on apps that users can access always. Furthermore, even creating mobile ads will increase sales or prompt the viewer to make a purchase.

Improved Productivity

Employees can do more with less time because of mobile technologies. They can divert their attention to higher-order, value-adding activities, such as those that accelerate an organization’s competitive advantage, when companies use mobile software and applications that free them from time-consuming tasks.

Mobile devices in the workplace can also boost productivity since employees are primarily familiar with the device they are using. In addition, the possibility to work remotely also gives employees more time in their hands by accomplishing valuable tasks faster.

Saves Time and Money

Saving money and time is a winning combination in the corporate world. Mobile technology provides mutually advantageous, time- and money-saving apps.

It can also lessen the need to use old methods of documentation by using mobile apps to create digital forms, scan documents, and edit content. In addition, voice-over-internet protocol (VoIP) phones’ talk-to-text, voicemail-to-text, and conference recording functions provide staff with modern communication alternatives.

However, with all the positive impacts of mobile technology on a business, we also have to take note of one of its disadvantages. Cybersecurity threats are one of the biggest issues mobile devices and technologies are facing. The lack of potential security for mobile technology has made it prone to vulnerabilities and attacks. Even though there are antivirus software apps designed for some mobile devices, it’s not as good as those developed for desktops or servers.

The best thing organizations can do is strengthen their security by following tried-and-tested methods.

Conclusion

As mobile technology becomes a part of everyone’s life, businesses should be able to leverage this demand to help them market their brand and connect with customers. But businesses should know that mobile technology not only impacts the sales and marketing department. Using the proper mobile technology can improve productivity, save time and money, and even boost their employees’ morale.

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