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off-page seo tips to grow your website's traffic

Off-Page SEO Tips to Grow Your Website’s Traffic

Off-page SEO can help drive traffic to your website if done well. Like other SEO factors to consider, off-page SEO impacts the ranking and visitors you can have.

The main goal of website owners is to drive valuable traffic to their business. There are plenty of ways to achieve such. You can use paid ads, social media, or SEO techniques. However, among the different marketing strategies, SEO is one of the most complicated.

There are multiple factors to consider when planning to work on organic traffic for a website. You’ll need to fix your website’s structure, on-page components, content, and so on. But, for websites to rank on top of search engines, they’ll need to work on their off-page SEO too.

With over 200 Google ranking factors, backlinks are considered to be on top of the ranking factors to meet.

So, if you want to build your search engine ranking, continue reading to help with your off-page SEO.

What is Off-page SEO?

Off-page SEO or Off-site SEO is a ranking factor that occurs outside of the website. It helps in ranking a site on the search engine pages. It works hand-in-hand with on-page SEO and other ranking factors.

Off-page SEO can improve a site’s ranking and give websites an impression to readers that they are relevant and trustworthy. Since other people or websites believe that your content is beneficial, they use it. That makes your content and website authoritative, which Google wants.

There are different ways you can grow your off-page SEO.

In this article, we will discuss the tips you can use to help in your off-site SEO. In return, it’ll make your website rank on top of Google and other search engines.

Off-page Tips to Grow Your Website’s Traffics

Build a Brand Image

Building an identity for your brand will make you memorable. You need to think of something people want but don’t have. Build your identity around it and deliver it to the public.

Your business’s identity is what your customers will remember about you. So when they need something, and you cater to that need, you’ll be the first one in their mind. Think of sports shoes. The first thing that comes into your mind would be Adidas or Nike. That’s how you should build your business around.

Brand identity is one of the top off-page techniques to consider. When someone comes across your website, it should gain their attention. It should appear unique, and they can identify themselves as the target audience.

You must know who your target audiences are and what they are looking for. Build your identity to something people can connect with, and that’s how you can grow your traffic.

Link Building

link building off-page seo strategy
Diggity Marketing | Pixabay

Link building or backlinks is the most common off-page SEO. Most people always associate off-page SEO with link building. However, it is good to know that there is more to off-page SEO than acquiring links.

Links play a role in increasing a website’s domain authority. If a website gets plenty of backlinks, it shows to readers and search engines that it contains valuable, relevant, and expert content. 

But it’s not often about how many websites link back to yours. What matters is how you can get a reputable and high-ranking website to link back to your content.

It is not easy to convince high-ranking or authoritative websites to link back. But you can find ways to gain quality backlinks by using manipulative schemes and black hat SEO that Google tries to devalue.

  • You can create valuable content that high-ranking websites can use to link back or share. That’s why you’ll need to come up with ideas that are unique but useful.
  • Connect with others within your industry. If you want to earn backlinks, you’ll need to connect to other businesses, influencers, and brands. You can exchange links or collaborate with them.

Send Outreach

Outreach is an off-site SEO strategy that involves reaching out to websites to link back to your content.

You can create evergreen content and tag people in your industry who are influential and might find it interesting. In this way, they can notice your content if it’s valuable to them.

In social media, you can add hashtags to reach out to people who will find your content interesting.

Another way link builders or marketers can earn quality backlinks is by finding influencers.

Working with influencers within your niche can create a quality link to your website. Since most of the influencers’ followers are interested in their niche, they might find yours interesting too.

Reach out through email, and you can make a deal like offering them your products, or you can pay them. 

Most marketing experts even find that the ROI from influencers is better than other channels.

Guest Blogging or Posting

Another way that websites can build their off-page SEO is through guest blogging. In this technique, you create content and submit it to another blog or website that’s within your niche.

guest blogging or posting
Pixelcreatures | Pixabay

You’ll get backlinks from blogs you have submitted your content to. It is an informative way to advertise your content.

You can increase your traffic or readers when you connect with websites in the same market as yours and are of high quality.

However, when guest posting, you’ll need to make sure that your purpose is not to get backlinks. You’ll need to connect to websites that are relevant and have authority. Remember that Google rewards websites that provide valuable information to their readers.

Guest posting can help gain targeted traffic, high-quality backlinks (when done accordingly), increase search engine ranking, and improve social media presence.

Work on Your Social Media Presence

There is no better time to join social media than now. The number of social media users in this time has been more than expected. Millions, or even billions, of people, are active daily on various social media platforms. They spend their time scrolling or shopping online.

The more people spend time on social media, the higher the chances something will go viral. 

If you want to gain traffic to your website, building your social media profiles can help. 

Social media doesn’t have a direct effect on the ranking of a website on search engines. But it indirectly impacts the traffic and click-through rates.

You can share relevant and interesting content to drive traffic to your website. It is also another way to introduce influencer marketing into your strategies.

Furthermore, you can use your social media accounts to provide better customer service. Creating a better experience for your customers can be counted as part of off-page SEO. Customers can impact your brand. So, providing them with better service is crucial. 

You’ll need to answer your customers’ questions and listen to what they say if you want to build trust for your brand.

Building Trust

If you want to gain more customers and high-quality traffic, you need to build trust. Building trust is why people want to use your brand. 

Being transparent and upfront to your customers can help in gaining their trust. It can happen by providing them with quality content. The more readers trust your website, the more search engines reward you.

Keep your website safe by using the right tools. If you sell products on your website, collect valuable data and keep your customers’ information secure. 

Add reviews and ratings for new customers to see what other people think of your website. Let people read about the positive comments, and don’t shy away from negative ones as well. You can address the negative ratings for people to see that you care about your customers. Encourage your customers to leave a comment on your website or social media channels.

Local SEO

mohamed_hassan | Pixabay
local SEO Off-page SEO

For small businesses with a physical store, using a local SEO strategy can build their presence online. It increases visibility on local searches.

There are multiple ways to boost your local searches. First, you’ll need to create a business profile on Google to list your business for local searches. After that, you’ll need to add valuable information like address, phone number, and so on.

Being listed in the local directories can help businesses build valuable and quality backlinks.

Another way to improve off-page local SEO or listing is through local publications or news. It will promote your business in the area and drive more people from other places to visit your shop.

Find Broken Links

A broken link-building strategy is a technique of finding broken links on authority websites and offering to replace them with your link.

It is an effective technique as most website owners don’t want to have a broken link on their website; it leads to poor user experience and affects the search engine rankings.

Make sure to choose websites within your niche and have a reliable web hosting provider to minimize the chances of broken links to your website.

Use tools like SEMrush, Ahrefs, or sitechecker to see if a website has a 404 page or broken link.

Conclusion

It is vital for websites and businesses to combine different SEO strategies to build their presence online. On-page SEO matters, but off-page SEO should be considered with other digital marketing techniques.

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