The phrase “the money’s in the list” has probably been used in your office. Because you own the data—unlike the followers on your social media accounts—many marketers think that your email list is one of the essential marketing resources for your company.
You won’t be able to turn them into customers by gathering hundreds of uninterested subscribers who need to engage more with your material. Instead, you should increase the number of people who subscribe to your newsletter and promote your services among their networks.
Reaching your consumer base through email marketing, which is still the most successful digital marketing tactic, is crucial. Only 17% of consumers choose social media for updates, while 72% still prefer newsletters. With careful planning, you can increase the number of newsletter subscribers and maintain high engagement levels with connections supporting your business.
How would you approach that? The following strategies will assist you in creating a top-notch email list to serve as the foundation for your digital marketing plan, even though they are easier said than done.
Description of a Newsletter
Before moving on to methods, you must comprehend what a newsletter is and how it might advance your company. A newsletter is a regular email that details your company, its products, and its services.
However, newsletters only sometimes promote sales; they give subscribers helpful information. Some approaches advise organising your email so that 90% of the content is instructional and 10% is commercial. Newsletters are designed to start a dialogue between your company and subscribers to inform them of updates and, ideally, inspire them to take action.
How Newsletters Help your Business
Increase the number of email subscribers who regularly open and interact with your content by using the proper method to be at the top of customers’ minds. An effective mailing strategy is 40 times more likely to bring in new clients than other digital channels.
To learn more about email marketing, check out our article here.
Building trust with your clients through regular engagement also positions your business as an authority in your sector. Your subscribers will start to funnel through your customer journey and spread the word about your content to their network once you’ve established trust, resulting in more qualified subscribers.
Methods to Boost Your Newsletter Signups
While newsletters can raise your brand’s visibility and convert readers, it’s crucial to measure success so you can identify areas for improvement. How can you tell if you’re capturing the attention of your burgeoning subscriber base? Think about the testing metrics and techniques listed below:
- Test topic lines and preheader text for open rates.
- Test your Conversion rate. Evaluate the content value of the email
- Test your CTA’s placement, message, and design to increase clickthrough rates.
- Test your Delivery rate. Experiment with sending emails at various times of the day
15 Practical Methods to Increase Newsletter Subscribers
It’s time to increase the volume and learn how to generate newsletter subscribers to build your business now that you know the advantages of creating an email newsletter.
Let’s start with the most effective strategy for increasing newsletter subscribers: rewards. No matter how fantastic your newsletter content is, prospective subscribers must feel like they are getting something in exchange for their email address. Why? Consumers are diligently securing their data now more than ever. It would be best if you developed a worthwhile incentive for your newsletter.
Here are a few examples of incentives you can use:
- Free delivery
- Education of learning incentive
- Discount off the initial order
- Downloadable content, such as eBooks and whitepapers.
Make Your Newsletter More Durable
What do you consider your newsletter to be? You can ruin your conversion rates if you only see it as a tool to let readers know when you add new content to your blog.
Having this attitude will help you get blog followers. Maintain “productisation” of your newsletter: “What is your newsletter’s main purpose? More must be included than just “keep updated.”
Improve your newsletter’s conversion rates to benefit your team. Remember that most people are tired of being persuaded to subscribe to more newsletters that clog their inboxes.
Create Data Collection Forms
When you link to a new signup page, you direct your users away from the leading website so they may enter their data. Those extra clicks reduce the likelihood of the user signing up for your newsletter. To make it simpler for users to input their information, place a data capture form directly on your landing pages in the sidebar, footer, or header.
Point Website Visitors to a Landing Page
Building an opt-in landing page is a fantastic method to raise your subscription rate.
This page aims to persuade visitors to sign up for your email list. As such, it should describe the advantages of a membership, the kinds of content that can be found in emails, how frequently they can expect emails, and any incentives for signing up.
Please do not make your landing page and assume that blog readers will find it independently.
Once created, your new landing page needs to be promoted heavily. This can be done directly through social media profiles, leading visitors to the page through paid advertising, or even redirecting readers who have left comments on a blog post.
Include an Opt-in Box at the Top of Your Blog Post
If visitors cannot sign up for your blog, you’ll find it difficult to increase conversion rates. A few blogging authorities emphasised the importance of an opt-in form.
The subscription bar is a more subtle and clever technique to create your email subscriber list.
Regardless of the tool you’re using, similar goods will produce actual results without compromising UX or SEO.
Hold Competitions, Contests, or Raffles
What would the vast majority of people find difficult to resist? It is none other than winning free stuff. The secret is that nothing extravagant needs to be given away. Your goods or services are frequently the best giveaways. Not only does this boost email signups, but it also involves new subscribers a little more in your brand, which can lead to conversions in the future.
Properly executed and planned promotions and contests may become famous and draw more subscribers to promote and market your brand further. To encourage sharing, promote your contests on social media and your website.
Examine Button Components
What hue does your button have? What is written in the copy? If you believe this is unimportant, you might pass on a chance to increase the number of newsletter subscribers. 85% of buyers claim that colour influences their purchase of a new product. The appropriate hue can inspire confidence, urgency, or even relaxation. Use a colour for your website that sticks out and doesn’t blend in with the background.
Experiment with words outside the conventional “sign up” or “subscription” in your button copy. Think about writing straightforward, individualised, and beneficial copy to your consumer. When a person subscribes to your newsletter, they shouldn’t have to guess what will happen. A good button copy should include the following:
- Send My eBook to Me
- I Want 15% Off
- Begin My Free Trial
- Give Me New Material
Incorporate Signup Forms Into Your Blog Posts
Your opt-in form’s goal is to be visible.
However, if they’re reading a post, they’re more likely to see a website form that’s right there in the text. Many visitors are blind to forms in typical places like sidebars and post footers.
Because of this, you must have a few alternative forms and include the one most appropriate to the content piece. This strategy increases visibility while causing less disruption than a pop-up.
Make Use of Social Media
Every company requires a sizable email database to draw in newsletter subscribers. They also need to have a solid social media presence. Someone already feels linked to your brand if they are a fan of your Twitter account or are a Facebook fan. Consistently posting about the advantages of your newsletter will persuade them to participate in your conversation.
Additionally, social networking platforms make it simple to add lead generation forms, custom tabs, or even links in your about section to your brand’s page so that users may subscribe to your newsletter.
Notify Them Using Push Notifications on Their Device
Offer push alerts as a substitute if your audience is reluctant to submit their email. But you’re probably worried about spam in this place.
If sounds, flashing bars, or obtrusive pop-ups prevent readers from reading your material, you don’t want to drive them away from your blog. Note that spam isn’t an issue, as the user must approve alerts and can unsubscribe anytime.
It allows them to subscribe with a single click rather than filling out a form. They are still reachable immediately, but more privacy is needed for them.
Employ Pop-up Offers With Exit Purposes
The reality is that only some people who see your website will immediately sign up for your newsletter. Although some users find pop-ups intrusive, this method is a beautiful way to collect contact information quickly.
Use exit intent technology to detect user behaviour and prompt a signup form as they are ready to depart your site, rather than launching a pop-up when a person first joins your site. Exit intent makes subscribing less daunting because you can tell whether a visitor has been on your website long enough to grasp your brand and what your newsletter might offer.
Include a Greeting on Your Homepage
A welcome mat serves its intended purpose: a full-page call to action that welcomes visitors to your website.
Marketers often load the dropdown on the home page to ensure the effectiveness of this strategy, not on individual blogs or job postings. Visitors that arrive at the website via search browse a pertinent post, click the navigation emblem or find their way to the home page, where they are greeted with the welcome message.
Target Your Current Fans With Social Media Ads
We have mentioned that if visitors need to learn how to subscribe to your site, you’ll find it challenging to increase your readership.
Additionally, even though it’s a good idea to make your opt-in form clear for new readers, remember that some visitors may have already visited your site and have yet to spot your signup form.
You’d be astonished how many people don’t know they can subscribe to your blog. Followers will tell you they followed your social media posts to learn about your most recent content or articles.
So, take your most well-liked blog posts and create social media advertising with a link to a subscribe landing page.
Give Your Customers the Upper Hand
It’s crucial to think about how to keep your email list active and reduce unsubscribes as you work to gain more subscribers. If you observe a rise in unsubscribes, your current list may be overburdened.
An individual receives 121 emails on average each day. Consider including a “light subscription” option or a preference centre that allows customers to control the scheduling at their own pace to help alleviate inbox dread. Options from your preference centre may be available daily, weekly, or monthly.
Even if they aren’t receiving all of your communications, the objective of an email list is to maintain subscribers on your mailing list. An active subscriber is always preferable to one
who only receives your emails but never opens them.
Encourage Targeted Visitors to Your Blog
Conversion rates are determined by counting the number of individuals who visit your blog and provide their email addresses. It stands to reason that highly targeted readers interested in your content will likely opt-in.
An excellent blog should not live within a vacuum. This shows that content marketing is an effective strategy for boosting blog subscriptions and gaining returning readers. But content marketing is frequently overlooked.
Once your material is published, put as much effort into marketing it to users as you did in creating the content. You can spread the word using your social media channels or even support promoted posts on digital ads and social media.
As long as your content is reliable, presented to the RIGHT audience, and simple to subscribe to (using the subscription bar at the bottom of the page), you’ll start to see your numbers increase.
You must first build a substantial list of newsletter subscribers if you want your email marketing to start producing results. To do this, use innovative strategies that persuade potential subscribers to not only subscribe but also regularly interact with your content.
Consider it like this: What would pique your interest enough to prompt you to sign up for a newsletter? With specific clever techniques, you can increase newsletter subscribers.
Now that you know how to increase the number of subscribers on your list, it’s time to start writing effective newsletters that keep your contacts interested.
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