Security Guide for Your Email Marketing CampaignsVanessa Venugopal
Email as a form of communication and marketing is still at the top of the list. There is no chance that we will be seeing it going out of trend anytime soon.
Email marketing is an essential part of every business’s marketing strategy. Marketing professionals claimed that using email can increase customer retention. Moreover, 76% of consumers made a purchase when seeing an email.
The effectiveness of emails has driven marketers to use them as part of their marketing plan. Hence, sending 3 to 5 emails a week to maintain and gain more customers.
But like many other digital marketing strategies, anything that has to do with the internet will always be at risk.
The rise in the number of cyberattacks via email has been alarming. For every ten malware attacks, 9 of which came from email. It means that when a business experiences a data breach or ransomware attack, it means the main culprit came from a suspicious email.
That being said, businesses and marketing professionals need to prioritize security. Sending emails that lack security can affect you and your consumers, which can also cause loss of your business.
Most hackers target marketing emails because it generates revenue. As mentioned earlier, plenty of consumers purchase via email, so hackers make this their target. Also, it contains information about the customer and the company.
To keep your marketing emails safe, you need to educate yourself about common threats. Learning about them can help you be aware of their presence and what you can do to stop such.
Common Email Marketing Threats
Scam in emails has been a long-time nightmare for everyone. It has been a constant problem for marketers as it affects their campaigns.
Nowadays, email scams are becoming difficult to detect. That’s why there are plenty of people who fall victim to such.
When a marketing email is detected as a scam, ISPs will block or put it in the spam folder. Hence, your consumer will not be able to see them. Also, your recipients will no longer trust your email when it appears to be a scam.
Phishing, like scams, is becoming highly difficult to detect. They are looking more and more legitimate than before.
This threat becomes a big concern for both users and marketers. When the cybercriminal successfully obtains information about the consumer and company, it can cause havoc.
Malware is a dangerous threat when companies and users encounter this malicious software. It is a threat with different sources, viruses, worms, spyware, and more.
When malware is present on an email, both the sender and the receiver can become affected by the threat.
Being attacked by malware can be difficult to recover. That’s why businesses should make it a practice to keep their emails safe.
Spoofing is a form of online threat that uses the identity of an organization. Then, it tricks the recipient to click on the link to provide personal information.
When the recipient clicks on the link and inputs their details, the hacker can steal the information and identity of the victim. When this happens, it affects the reputation of the company.
These are the common threats that businesses encounter for their email marketing. Learning about such can help companies secure their emails and consumers. After all, you don’t want to compromise your recipients because it will affect your company too.
So, here are practices you can implement to prevent or even spot if a threat is present.
How to Secure Your Email Marketing Campaigns
Use Email Security Tools
The increased number of daily threats that businesses encounter should be a driving force that you need to protect your business.
Using quality tools that can secure your data and other company information should be a priority. You’ll need a firewall that can protect your business inbox by filtering the emails that come in and out of it. It can set aside emails that contain malicious content.
Other security tools to keep your email marketing safe:
- Network monitoring tools
- Packet sniffers
- Network defense tools
- Web vulnerability scanner
- Penetration tools
Although using a free tool can help save some money, it’s best to choose a tool for a better investment. Paid tools are often equipped with better features to protect your device.
Invest in a High-quality Security Software
It is necessary to use high-quality security software to protect your email campaigns and systems. The absence of security software can cause malware, viruses, and other threats to access your system.
The use of security software can fight the presence and spread of malware into the system. Some email security software can also encrypt emails and require strong passwords.
Some email security software you can try for your email campaigns:
- Avast Business Antivirus Pro
It scans files and programs using the File Shield before you can get to open or run it. Furthermore, this business security software can block dangerous websites, check on incoming and outgoing emails, and block unwanted connections.
- AVG Internet Security Business Edition
Another well-known security name in the industry, AVG Internet Security Business Edition, includes a firewall, protects email, scans files and links, and protects your company’s identity.
- Symantec Email Security.cloud
It’s a cloud-based solution that protects email from malware and other threats. It includes sandboxing, behavioral analysis, and spam defense.
It can detect malicious emails and blacklist attacks. This solution can provide excellent security and protection to reduce the risk for businesses.
Naturally, emails are not secure, and they lack the end-to-end encryption that’s needed. So, you need to take extra steps to secure your emails. Make sure it gets received by the intended receiver.
There are ways to encrypt your marketing emails. Here are some methods to do so.
- The use of asymmetric encryption is hard to implement, but it is effective. You’ll need a public key to encrypt the message you send. Then, your recipient will also need a key to decrypt the email. It’s a bit complicated since you and the receiver need keys to send, receive, and open an email.
- Encrypting email on transit can also be another option. When you send an email, it is encrypted as it transfers to another server. This encryption method is popular on Outlook and Gmail.
- Using email encryption software can work to keep emails safe. It can be cloud-based or hardware, although such solutions are expensive but highly effective.
Educate Your Customers
Educating yourself and your employees is not enough. Using the best security tool is still lacking. You need to inform your customers about cyber threats and how to protect themselves.
Teaching your customers about cybersecurity can benefit both parties. They won’t become a victim of identity theft, and your company won’t have to suffer from such an attack.
You can inform your consumers by writing a blog post, adding disclaims, sending an email about the topic, posting on your social media, and so on.
Ensure the Deliverability of Your Email
When you send an email, it goes through multiple spam filters. ISP provides advanced spam filtering techniques to ensure that email received doesn’t contain malicious or suspicious content.
If you don’t find a way to keep the deliverability of your email at its best, it will end up in your consumers’ spam folder. Hence, you miss the opportunity to sell to your consumers.
You can bypass email security by taking steps to improve the deliverability of your email campaign.
- Don’t buy an email list or make sure to update them. If you are using an outdated email list or bought from a third party, ISPs and blacklisting providers can detect it. Therefore, you won’t be able to reach your campaign’s plan.
- Use a dedicated IP address from your email provider so you can secure your emails.
- Make sure you have the recipients’ permission to send them emails or promotions. Add an unsubscribe button to avoid issues with ISPs.
Implement Other Cybersecurity Practices
Besides the ones mentioned above, you’ll need to implement other security practices into your company. We have written a comprehensive cybersecurity checklist you can read.
Using antivirus software programs like Kaspersky antivirus, Bitdefender, and more should be mandated. Another thing, you need to keep your systems and applications updated. Also, using strong passwords is a must.
By following these simple practices, you add a layer of security to protect your company from being a victim of a data breach. In addition, it also helps secure your customers from the possibility of phishing, spoofing, and scam that can lead to identity theft.
Make Sure You Implement Email Authentication Standards
An email authentication standard is used by servers to determine they received unforged emails. It will identify if the email came from the sender rather than being changed by someone while in transit.
Such standards help marketers keep their domain safe and ensure who is attacking their campaigns.
By using these authentication standards, you ensure that your email campaigns are safe.
- Sender Policy Framework (SPF): It permits specific IP addresses to send emails on behalf of the domain. IP addresses listed on the email providers are the only ones who can send the email. If an IP address not recorded tries to use a company domain, it will not permit it to be sent by the SPF.
- Domain Keys Identified Mail (DKIM): It uses cryptographic authentication to verify the authenticity of an email sent by the company.
- Domain-based Message Authentication, Reporting, and Conference (DMARC): It permits legitimate emails that pass the SPF and DKIM standards. Any emails that don’t will be immediately blocked before it reaches the recipient.
As hackers are utilizing the latest technologies to bypass securities and protective layers, businesses need to keep their guard up all the time.
Protecting your email marketing campaigns from cybercriminals can help keep your brand and customers safe. It helps you maintain your brand’s image and build trust with your customers.
Don’t just create effective email marketing campaigns. Make sure to secure them as well.