video editing software for small businesses

Video Editing Software for Small Businesses

Video editing software programs are expensive tools. It doesn’t come cheap, and they are often complicated. Professionals who get used to their software take time to learn them before having complete control over the tool with no sweat.

But what about amateurs or small businesses who want to adapt to the video marketing trend? 

How can they afford or enjoy creating videos without the need to break a bank or spend more time learning the tool?

The fast demand for videos has made video editing software more affordable and easier to use. 

There is plenty of software available in the market. They can even achieve results as impressive as those used by professionals. Furthermore, you can even learn to edit videos with free video editing software available online.

Why Do You Need Video Marketing?

It’s not only during the COVID-19 pandemic did videos make their way to the top of the list of preferred media. It has been the most popular content ever since.

In a recent statistic, people spend 16 hours on average watching a video in a week. And it generates more shares than other forms of online content.

Most marketing professionals have seen great success in their ROI with video marketing. Therefore, more businesses are investing in it.

If you haven’t started a video marketing strategy for your business, then you must.

Even Instagram, the photo-sharing app, has transitioned into a video-sharing platform with Reels and IGTV features.

  • Increase Brand Awareness

Videos are the most engaging content online, and people will spend hours watching them. It’s the best way for businesses to connect to their audience. When you share the right content, people will share it and get to know your brand better.

  • Better Social Media Engagement

If you want to get more traffic and sales to your website, the best way is to share your content on social media. Most social platforms can host various content, but a video is the most popular.

People share a video more than any content. If you want to spread the word about your business, create a video and share them on social media.

  • Increase Sales

Since videos can promote a business and drive traffic to a website, marketers can ultimately convert them to sales.

Most people who watch a video can understand it easily and can immediately decide to purchase from you.

  • Builds a Relationship

When customers get to know your brand, they trust you. Since videos can be personal and show the human side, customers will want to build a relationship with your brand.

  • Better Way to Show Your Product

Images show what product you have, but videos show people how they can use your product. When items are explained or demonstrated, people can digest the information faster. Hence, they end up deciding to purchase the item.

  • Longer Retention Rate

People watch ¾ of a video rather than reading a text. If your video content is interesting, your audience will stay longer on your website to view it. Therefore, it reduces the bounce rate and helps in the ranking of your website.

Now you have decided to create a video, you’ll need equipment like a camera, lighting, microphone, and so on.

Here is a list of video ideas you can try for your first video marketing content.

For your post-production, you’ll need video editing software to create your content.

We have created a shortlist of video editing software programs that are affordable and easy to use. You don’t have to spend more time getting to know the ins and outs of it.

Best Video Editing Software for Small Businesses and Beginners

Filmora Wondershare

filmora video eiting software
screengrab at Filmora’s Website

Whether you need software for your Mac or Windows device, Filmora video editing software can cover you. They offer a free trial version if you want to see if it’s what you need.

Small businesses can enjoy the uniqueness of this video editing software. They can create works of art with ease and special tools available.

Reviews have shown that Filmora is one of the best video editing software for beginners and pros. It allows the creation of high-quality videos with simple features.

You can edit 4K video, add various effects, overlays, audio, and texts.

The best feature that Filmora offers is its split-screen. You can add videos or clips on other videos, playing at the same time. You can split-screen to as many as four clips at a time.

Another impressive feature of Filmora is its Text. Users can edit the volume where the text is placed, copy and paste on other clips, and apply on slip-screen. Text can even be edited in the user’s desired style. You can add highlights, use bold, italics, and change font style and color.

Price varies depending on plans. Filmora offers three plans: Individual, Business, and Educational. Each plan has packages you can choose to fit your needs.


If you don’t want to install a video editing software app on your device, choose an online editing tool like Clipchamp. It is a timeline editor that allows users to export their videos to their social media accounts.

They offer a lifetime free version, but you can only export video in 480p (SD). For small businesses, there are Business, Business Platinum, and Teams versions.

Users can create short clips or longer cinematic videos from the features available. It allows green-screen editing to replace your background like a pro when you need a better setting.

If you want to add a video on top of another video, the Picture-in-Picture editor allows users to overlay anything, whether it is a video, image, or slideshow.

Clipchamp stands out for its AI voice narrator text-to-speech conversion. You can turn words into voice and lay over a video. If you want sound effects or music, you can choose from a library of vast selection or add your own. Adding music on Clipchamp videos is as easy as drag-and-drop. 

The paid version of Clipchamp offers cloud storage for your creations. It even has better video quality export.

Bonus features are the webcam and screen recording. So if you need to create a lecture video, it’s even useful.

Movavi Video Editor Plus

Movavi video editor plus interface video editing software
screengrab from Movavi’s website

The less complex a video editing software is, the better for users. But it needs to include top-notch features too. You can find this with Movavi Video Editor Plus.

Movavi Video Editor can compete with other video editing software in the market. Users can create compelling videos with advanced tools. Furthermore, the software produces impressive high-quality videos you see in professional video editing software.

Movavi’s interface is aesthetically pleasing, and its tools are located on the top of the dashboard. You can easily choose what you want to do or add to your video.

Editing video comes quick and easy with pre-made templates available. Users can easily edit the template by changing the sound effect, adding images and text, rotating, and more. With unlimited tools to choose from, you aren’t limited to creating video content for your audience.

Audio can be edited by adjusting the volume, speed, fading it in or out, removing noise, and more.

Sharing videos directly from the software to any platform is even possible. You can even convert it to popular formats of your desire.

But if you want to compress your video without affecting the quality, Movavi has video converter software.

You can check out our online shop to get a copy of Movavi Video Editor Plus or try other high-end Movavi products for your video content creation.

Pinnacle Studio 24 Ultimate

If you have tried any Corel products, then you’ll like Pinnacle Studio Ultimate. It is a simple video editing software, but don’t get fooled by how easy it is to use. Pinnacle Studio may be simple, but tools and features are good enough to edit your videos for a professional look.

The interface is clean and simplified with three tabs – Import, Edit, and Export. 

Pinnacle studio’s remarkable features include the following:

The text editor or graphic has a new look. Users can edit the text directly in the preview mode. Furthermore, you can animate the title, make 3D titles, and save style for the next project.

You can even track a person’s face on the entire video with the new face-tracking feature of Pinnacle. Effects can be added on both the face and the background.

The keyframe controls are improved, and it has multiple functions to edit the video, from its position, scale, size, effects, and more.

It allows the import of media from other sources and multi-cam and screen recording.

Pinnacle supports the editing of 360-degree video.

Get Pinnacle Studio 24 Ultimate at Softvire NZ today!


iMovie is exclusive for iOS and macOS users. It has a 4 out of 5-star rating on the Apple App Store. If you need simple and accessible video editing software for your on-the-go projects, try using iMovie.

It has a friendly user interface with uncomplicated features. You can create high-quality videos with 4k resolution.

Users can trim clips, fade audio, add transitions, and more like other video editing software. You can add an effect like picture-in-picture, split-screen, and slow-motion. There’s also a limited number of soundtracks available for iOS users. It supports green screen editing.

What’s remarkable about iMovie is that users can edit on their iOS device and continue work on their Mac anytime and anywhere.

You can download the software for free.

DaVinci Resolve

davinci resolve
screengrab from DaVinci Resolve’s website

DaVinci Resolve is one of the best professional video editing software in the market, but they offer a free version for beginners.

It is a solution with everything you need, from Hollywood visual effects, motion graphics, post-production, and more. The interface is simple and modern. Hence, making it easy for users to work on their projects.

Despite being a free version, DaVinci Resolve (free) prides itself on creating high-quality, professional videos. They excel in color correction and editing of raw videos to impressive quality. You can edit, mix, add effects and sound, and add motion graphics if desired.

Both free and paid versions can support multiple OS (Linux, Windows, and Mac OS X).

But if you are serious with your video editing skills and career, you can go for the pro version for $295.


Whether you choose free, cheap, or expensive video editing software, it doesn’t matter. Small businesses need to learn what kind of content they have to deliver to their audience, learn the basics of editing, and they can finally market their brand.

When choosing a video editing software, make sure it is something within your budget and easy to use. So, you don’t have to take time to learn the tool and stay behind your deadline.

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