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Web Analytics: Benefits and How to Boosts Sales

web analytics to boost sales
via Pixabay

Web analytics are beneficial to the growth of businesses and increase revenue. Digital marketing experts use web data to help them with campaigns or strategies they are working on. 

We are currently in a world where data and collection of it matter to businesses. They become a tool for businesses to evaluate, change, and expand their strategies to target their desired audience.

94% of businesses and professionals say that data is vital for transforming their organization. That’s why it is important to understand the data from your website. Web analytics can tell you about your company and how it is performing.

Aside from learning the performance of your business through website analytics, it helps in increasing revenue. According to Forrester, 78% of insight-driven companies grow their revenue with the use of data.

Learning your web analytics comprises multiple metrics. It covers page views, bounce rates, traffic source, and conversion rate. All of these can provide an idea of what people are interested in and what is efficient for your business. 

Also, your web analytics are crucial in determining how to increase your sales and grow your brand.

What is Web Analytics?

Before we jump into the benefits and how you can use your web analytics to boost sales, here’s a brief definition of it.

Web analytics is a way of collecting, processing, and analyzing the data from a website. 

Marketers use these web analytics to guide them on what campaigns to launch. Furthermore, it provides solutions to problems encountered in the marketing department and builds a customer profile that works.

Every successful company gathers and analyzes data, whether they are from customers, competitors, or partners.

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Benefits of Web Analytics

Measures the Amount of Traffic

Web metrics can determine the number of visitors to your website. It’ll give you the overall understanding of how many users are active, what page they have visited, and so on.

Analytics tracks organic and paid traffic in real-time, therefore, allowing companies to invest in strategies that are working.

Track on the Effectiveness of Campaigns

You can track how campaigns perform on your website or different channels. Tracking how campaigns work provides details on how people respond to it and if it converts. By knowing which campaign is effective, you’ll be able to invest more in those strategies rather than in ineffective campaigns.

Learn About the Right Audience

Finding the correct target audience for your products and services is critical. Marketing practices will be profitable and make a positive impression on the firm.

Companies can use web analytics to build and discover the correct target audiences. Furthermore, it provides better materials and campaigns that increase the conversion rate.

Improvement of Conversion Rate Optimization 

It is possible to determine and find ways to optimize the conversion rate with web analytics.

When the number of objectives received is divided by the number of users, the conversion rate is computed.

There are various conversions that a website should track, and each company should track the ones that are most important to them. You cannot follow the conversion rate of another company if you aren’t using the same strategy as they are.

Some ways to track conversion on your website:

  • Newsletter sign ups
  • Time spent on a website
  • Shares 
  • Views on videos or blog posts
  • Registrations on links or events

Helps in Online Advertisements

Online ads are part of the marketing strategies of most businesses. Organic traffic is difficult to achieve most of the time, but ads can help. However, posting an ad online doesn’t guarantee immediate sales. Marketers need information on what ads to post and where to share them.

Web analytics play a major role in managing online advertisements. It will inform marketers of the number of clicks, conversions, and how target audiences received the ad.

It is for remarketing strategies or changing ads if they aren’t effective.

Creates New Ideas

Data analysis provides a one-of-a-kind opportunity to discover new insights within your business model.

Tracking your data will give you additional information about your company’s trends and consumer experiences. These prospects could help for internal and organic growth.

Determine if Business Goals are Met

A successful firm and its website must have a clear set of objectives.

Companies can set specific targets to track using web analytics. Measuring goals allows you to react more quickly to particular occurrences.

It’s just as crucial to know what goals each given organization should track as it is to set them. Because not all online objectives are equal, keeping track of too many goals can become a problem for a company.

Always keep track of objectives that assess the effectiveness, profitability, and flaws of specific events.

Check on the Overall Website Performance

Web analytics can improve the entire website’s performance. It’s not only what content you produce that counts. Your landing pages, images, mobile-friendliness, and other factors can affect the conversion rate.

Using web analytics, you’ll be able to address the issues. You’ll know that you need to create better content, fix your mobile version, or even simplify how the landing page should look.

Tracks Bounce Rate

The higher the bounce rate of your website, the more indicative of weak user experience and content is not relevant to user’s search.

Any problem in the bounce rate means it affects the sales and other conversions on the website. 

Studying the analytics of a website will help determine the presence of this issue. Hence, marketing professionals can improve them immediately. 

Now that we’ve seen the benefits of using web analytics, it’s time to implement them to boost sales.

Vital Web Measurements

Before using web analytics, here are the measurements you need to understand.

  • Overall Traffic

The overall traffic is the number of people who visit your website at a specific time. Your total traffic might give you a good idea of how well your website performs. It reveals your website’s general health and what you’re doing right to improve it.

  • Traffic Source

You may learn how people find your website online by looking at the source of traffic. This measurement explains how it can assist you in developing a future strategy. If you discover that the majority of your recent visitors came from your social media postings, you’ll realize that you should put more work into creating similar traffic-generating posts.

  • Bounce Rate

When a visitor leaves a website before clicking on any other page, this is known as a bounce. A bounce occurs when a customer visits a website and leaves without exploring further possibilities. The higher the bounce rate is, the lower your site’s performance is.

Bounce rate is useful because it shows that customers are visiting your website, but they are not sticking around to complete a purchase.

Therefore, you’ll need to figure out why. Maybe, irrelevant content, unclear navigation, ugly website design, unpleasant photos, or an unappealing menu are all possible reasons. Aim for a bounce rate of less than 50%.

  • Conversion Rate

It refers to any call to action that a customer takes that serves one of your website’s goals. Signing up for a newsletter or purchasing a product are examples of conversions. The 

percentage of traffic that completes a call to action is known as the conversion rate. And, the higher your website’s conversion rate is, the better off it is.

These metrics are measurements you should use when you want to determine the health of your website and what should be done next.

How to Boosts Sales with Web Analytics

Create Interesting Call to Actions

A call to action can help guide your audience on what to do next. However, not all call-to-actions can be effective. That is why you’ll need to use analytics to learn about it.

According to the content marketing of Brainshark, Brendan Cournoyer, you need to learn what call to action produces the best result using in-page analytics.

When you look at your analytics, you can check on pages and links that get the most clicks. Then, you can work with that, creating a call to action that your visitors will click in.

Improve Landing Pages

Using your website’s data, you can see which pages get the most visits. The pages with plenty of web traffic coming from the search engine need to be refined. Make sure to improve its appearance by making it mobile-friendly, simple, place good images, fast loading time, and more. Such actions will decrease the bounce rate and increase the conversion rate.

Target the Right Audience

Targeting the right audience can simplify your work and increase sales. If you know who your visitors are, you’ll know how to reach them. 

Using analytical tools like Google Analytics can help determine a website’s audience. The Demographics and Interests segment tells website owners the age, gender, and interest of their visitors. 

With that information, website owners can create future campaigns that target those audiences on different channels. 

Track Source of Traffic

To save money, you need to know where your audiences are coming from. Did they discover your website through a search engine, social media, or via a referral? 

If you know where your visitors came from, you’ll know where to invest your time and money. Understanding the source of traffic gives you more opportunities to increase your website’s conversion. There is no need to waste time and money promoting your brand on channels that won’t convert.

Filter Traffic for Better Conversion

Determining the location of your traffic can generate more sales. If you know where your traffic comes from, you can create focused advertising campaigns.

You can filter your website’s data and see what country or region converts the most and which doesn’t. Furthermore, it is an opportunity to learn why some places don’t convert. You can study about it and create better campaigns that might attract them.

Optimize Website Accordingly

Discovering what devices people use the most to access your website matters. Since most people use their mobile devices to purchase online, you’ll need to optimize your website for it.

Making your website flexible to any device will help in the conversion rate. Most people leave a website because they can’t access them on their mobile device. In return, it increases the bounce rate and decreases ranking on search engines.

Web analytics can tell what device people use the most, the bounce rate per device, and other issues. 

Know What Your Audiences Are Looking For

You can use your website’s analytics to know what your visitors are searching for on your website. Under the Site Search on Google Analytics, you can find terms people search on your site. 

If you know what your visitors are frequently searching for, you can cater to that. You can write content and use specific keywords. Furthermore, you can determine lost opportunities and fix them. 

Determine Bounce Rate 

Checking the bounce rate of a website can help determine why your website is not converting. A high bounce rate with high traffic means something is missing or lacking. There might be a problem with your landing page’s layout.

You can find out what part of your website has an issue and fix them to help your visitors purchase your product.

Conclusion

Web analytics can help businesses improve their website, address issues, and increase sales. At first, web analytics is a bit complicated to analyze, but when you take the time, you’ll learn how to use the data.

With a proper understanding of website data, you’ll be able to grow your business and succeed.

Make sure to keep your data safe too from hackers. Protect your devices and your employees’ devices with the best protection. Check out Bitdefender Total Security features for the ultimate protection of your data. 

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